iMyth

Category: Marketing

  • Your Place in the Story

    Your Place in the Story

    Join iMyth’s Quest to Redefine Interactive Storytelling

    Imagine stepping into your favorite story—becoming the hero, interacting with legendary characters, and shaping your adventure in real time. iMyth is bringing this vision to life through iMyth Heroes, an innovative augmented reality experience that places the world’s most beloved characters in the palm of your hand.

    But every great adventure needs allies.

    The Quest for Co-Founders and Supporters

    iMyth is at a pivotal moment. Our team of visionary artists and technical experts has built the foundation of a world-class immersive storytelling platform, but to bring it fully to life, we need bold, strategic minds to join us. We are seeking co-founders, investors, and collaborators who believe in the power of interactive storytelling and want to shape the future of entertainment.

    We are looking for:

    • Co-Founders & Leaders with expertise in business development, marketing, account management, delivery management, and application development.
    • Angel Investors ready to fuel the next generation of immersive entertainment.
    • Creative and Technical Collaborators passionate about pushing the boundaries of storytelling and AR.

    The iMyth Vision

    From theme parks to films to video games, storytelling has evolved—but it has yet to reach its full potential. iMyth is pioneering a new era by fusing:

    • The narrative depth of books and films
    • The interactivity of video games
    • The immersion of theme parks

    Through cutting-edge AI and AR technology, iMyth Heroes lets anyone, anywhere, experience interactive storytelling that adapts to them. Children can embark on personalized adventures, parents can trust a safe and meaningful experience, and fans of all ages can connect with characters in ways never before possible.

    Why Now?

    The world is ready for a revolution in interactive entertainment. With over 6 billion smartphones in circulation, AR-powered characters have the potential to reach and engage audiences at an unprecedented scale.

    iMyth has proven its concept and built a working prototype. The next step is expansion—refining our product, growing our team, and launching iMyth Heroes to the world. That’s where you come in.

    Join the Adventure

    If you’re ready to be part of something groundbreaking—to build, invest, or collaborate—this is the perfect time to get involved. iMyth is assembling a core team of passionate visionaries who will help shape the future of immersive storytelling.

    ? Reach out today to explore how you can contribute, collaborate, or invest in iMyth’s mission. Let’s create the world’s most unforgettable stories—together.

  • ‘Jack Ryan’ Most Immersive Theme World Experience Ever?

    ‘Jack Ryan’ Most Immersive Theme World Experience Ever?

    Although I did not attend, this year at San Diego’s Comic-Con is an attraction like no others. In conjunction with the Amazon Series, ‘Jack Ryan’, is a 60,000 square foot immersive VR Themeworld experience. This thing is huge. A crew from Media Monks, an immersive marketing firm from Holland,  worked for months to create this outrageous, location-based experience. You Go Guys!

    As mentioned before, the experience takes place over a 60,000 square foot lot at the San Diego Comic-con. Participants done a backpack computer complete with Oculus VR headset, a climbing harness and motion control markers for hand and feet. During the experience, participants engage in gun fights, duck and cover to avoid fire, Get dropped in from a helicopter (Something I never thought of), escape from a zip line, walk a plank and drive a motion controlled vehicle. These guys pulled out all the stops! This is fantastic and I’m glad someone was able to pull it off if anything as a proof of concept.

    I don’t know much about Media Monks. However, their headquarters are in Amsterdam and they have offices around the world. The realm of immersive marketing is so big I have trouble wrapping my head around the scale and it is only getting bigger. If there any ambitious young people not certain to place all their eggs in the film or games basket may want to consider going into this growing field.

    Business-wise I see this as a marketing event sponsored by Amazon. Such practices are often employed by other production companies such as Lion’s Gate. So this experience is tied in with a major IP, taking place at the world’s largest geek’s fair. I’m sure this experience will do a great job demonstrating what could be done with VR immersive experience and hopefully open the floodgates for other future location-based attractions.

    As a foundation upon which to create a business model from I have my doubts. This is a very linear experience. Very few people, except for the die-hard Jack Ryan lovers, will want to go through this experience more than once. This is also a solo experience. The future of immersive experiences is dependent on collaborative experiences. Until the opportunity is given for participants to share the experience with others it will be a hard sell. Folks may argue that there is an interactor helping the participant through the experience. However, this interactor has no digital presence and is only concerned for getting the participant through the experience in the safest, fastest way while still adhering to the context of the themeworld. If the interactor had a digital presence and collaborated with the participant in fleshing out a unique story then folks would really fall in love with the adventure. Then of course there is the evil specter of throughput preventing this from being a commercially viable experience. I don’t know how many participants can be in the experience at one time but it does not look like many. The involvement of an interactor for each participant also drives up the cost of the experience itself. If an attraction such as this were in a for-profit facility then the throughput would have to be increased at least by tenfold or the cost of there experience would need to be staggering. This looks like a fantastic experience. However, would it warrant a $100 admission price?

    Overall, this is a very exciting and promising prototype. I wish I could be in San Diego to give this experience a try! Hopefully events such as this will continue to keep attracting the attention of the world and make immersive themeworld experience an expected component of our every day media.