📍 Project 1: Recreate Avatar With Pain Points
Start: Now
Deadline: 10/29/25
FEP Score: 26
Snapshot Note: Solo AR horror game founder targeting young-adult enthusiasts.
Step-by-Step Execution
Define Core Segments – Identify 2–3 distinct audience personas (e.g., “Thrill-Seekers,” “Lore-Hunters”).
List Pain Points & Fears – Extract from reviews of competing horror games and Reddit horror communities.
Map Emotional Drivers – What do they crave: immersion, control, or shock value?
Validate via Mini-Survey – 5–10 target users; quick form to confirm top motivators.
Finalize Avatar Profile Doc – Include demographics, psychographics, buying triggers, and pain-point ladder.
🚧 Obstacles & Solutions
No survey respondents: Tap horror Discords & Reddit threads for fast engagement.
Bias in assumptions: Use real quotes, not intuition, to shape the avatar.
📍 Project 2: Recreate Value Proposition
Start: After Avatar Completion (10/29)
Deadline: 10/30/25
FEP Score: 24
Snapshot Note: Clear avatar fuels messaging precision.
Step-by-Step Execution
Extract Core Promise – What transformation does iMyth deliver? (“Live your own nightmare safely.”)
Define Differentiators – List 3 unique features (AR immersion, narrative depth, replayability).
Write Value Proposition Statement – Format: For [Avatar], iMyth is the AR horror experience that [solves X pain].
Test via Messaging Snippet – Run tagline A/B test on Discord or site banner.
Lock Final Copy – Approve phrasing that gets emotional + specific.
🚧 Obstacles & Solutions
Too generic: Anchor every line in avatar’s pain-point language.
Overwriting: Keep one hero line + one support line, no fluff.
📍 Project 3: Adjust Website to Appeal to Avatar
Start: After Value Prop (10/30)
Deadline: 10/31/25
FEP Score: 23
Snapshot Note: Website is your conversion weapon for horror-fan immersion.
Step-by-Step Execution
Audit Current Pages – Identify weak messaging and dead sections.
Apply New Avatar Language – Mirror fears, desires, and emotional triggers from Avatar Doc.
Replace Hero Section Copy – Insert finalized Value Prop statement and CTA.
Add Social Proof & Gameplay Teasers – GIFs, short clips, testimonials.
Run Quick Usability Test – Ask 3–5 horror fans to navigate and note emotional reactions.
🚧 Obstacles & Solutions
Design overwhelm: Use template editing tools (Carrd, Framer, or Webflow) to stay visual.
Lack of traffic for testing: Leverage Reddit and Discord shoutouts to drive micro-feedback loops.
🗓️ Day 1 – Oct 27 → Kickoff: Clarity & Prep
Focus: Set environment, open files, clear distractions.
Tasks:
Reopen all docs related to audience, brand, and site.
Schedule 90-min focus blocks for each of the next 3 days.
Write your Why Statement: “Why these 3 projects matter now.”
Check-in: Post or journal your Why + schedule screenshot.
Trigger: Workspace cleaned, schedule confirmed.
🗓️ Day 2 – Oct 28 → Avatar Deep Dive
Focus: Build the emotional & behavioral core of your audience.
Tasks:
Draft 3 avatar types (Thrill-Seeker, Story-Lover, AR Tech Fan).
Research top horror forums & note 10 recurring fears/desires.
Start your Avatar doc.
Check-in: Share or note one quote from a real fan that surprised you.
Trigger: 70 % of Avatar Doc drafted.
🗓️ Day 3 – Oct 29 → Validate & Finalize Avatar
Focus: Turn research into truth.
Tasks:
Run 3-5 mini interviews or polls on Reddit/Discord.
Capture direct language in a “Voice of the Fan” sheet.
Lock your final Avatar with pain points and emotional hooks.
Check-in: One insight you didn’t expect about your players.
Trigger: Avatar Doc approved (10/29 goal ready).
🗓️ Day 4 – Oct 30 → Value Prop Core Message
Focus: Translate Avatar data into promise and positioning.
Tasks:
List top 3 avatar pain points → match with your product’s relief.
Draft 3 variations of your Value Proposition.
Choose 1 hero tagline + 1 support line.
Check-in: Drop or log the tagline that hits hardest emotionally.
Trigger: 80 % of Value Prop content complete.
🗓️ Day 5 – Oct 31 → Finalize & Proof Value Prop
Focus: Refine, test, and sign off.
Tasks:
A/B test your Value Prop wording with small horror gamer group.
Collect 3 quick reactions—adjust tone if needed.
Lock the final copy for website use.
Check-in: “Approved” stamp on Value Prop Doc.
Trigger: File saved & shared by EOD.
🗓️ Day 6 – Nov 3 → Website Messaging Overhaul
Focus: Implement the new avatar + value prop.
Tasks:
Update hero banner headline and CTA.
Replace generic copy with avatar-specific fears/desires.
Add 1 visual showing real gameplay emotion.
Check-in: Before/after screenshot or note of first impression.
Trigger: New copy live on test version.
🗓️ Day 7 – Nov 4 → Testing & Celebration
Focus: Final polish + emotional reset.
Tasks:
Run 3-person usability test—record reactions.
Adjust minor UX or copy tweaks.
Write a 5-line reflection on what you learned about your market.
Check-in: Share reflection (or note it privately).
Trigger: Site goes live + post-launch checklist complete.
🔁 Daily Ritual (every morning)
Read yesterday’s check-in.
Confirm today’s single target.
End day with a 3-word summary: “Did / Didn’t / Why.”
🧱 Safety Nets
Time slip? Compress tasks, never skip check-ins. Momentum beats perfection.
Energy dip? 25-minute sprints with 5-minute horror soundtrack breaks—keep the vibe alive.
Overwhelm? Drop everything but the next micro-deliverable.
