Tag: Zero Latency

  • Introducing, from Mother Russia : Anvio!

    Introducing, from Mother Russia : Anvio!

    The newest competitor in the location based VR experience market is a start up from Moscow called Anvio. Anvio is a great looking, full body motion capture VR experience.

    The setup employs full body motion capture from a Moscow based company, Vortex LLC., mixed with off the shelf HMD equipment (Oculus Rift) and backpack computers. From the videos they seems to have a very fleshed out experience.

    With their 2,150 square foot arena, one can’t help compare Anvio with Zero Latency. However with plank walking, floors breaking apart, soccer balls, and a seemingly less arcade like experience, it would seem Anvio has a superior product. An interesting observation is that Anvios offers fill body Motion capture which none of the existing experience companies are providing. By effective tracking of wrists, ankles and bodies, the participants are empowered to interact on a far more organic and intimate level. It will be interesting to see where this company goes. They plan on opening a facility in London in the near future. These guys are really exciting!

  • Nomadic

    Nomadic

    This is starting to get a bit comical. It seems everywhere you look there is new immersive experience company sprouting. Not more than two days ago I blogged about Knott’s Berry Farm entering the immersive experience game. Now I am reporting the emergence of yet another company called Nomadic. This time, instead of a location based experience, the Nomadic folks are focusing on the physical environment itself. This is a very cool concept. I will have to reach out to them to explore opportunities for partnership.

    Tech-wise, it looks like they are employing the typical Optitrack setup as a turn key VR experience station. This will be very interesting to see how they pull of objects such as doors, walls and windows which may occlude the line of sight of the optical cameras. Also what should be explored is the possibility of partnering with piecemeal items instead of an entire “turnkey” system, similar to the one offered by Zero Latency.

    Nomadic isn’t the first company to add physical cues to virtual reality experiences. But the company does have a novel concept of getting these kinds of experiences out in the marketplace. Instead of building and operating its own VR locations, Nomadic wants to partner with bigger players that already have a lot of real estate at their disposal and are now looking for the next big thing to retain and monetize audiences. Think mall operators, theater chains and the likes.

    The Nomadic website gives a good indication of the makeup of the company. I recognize many of the names from days at Electronic Arts. It seems like they have a very solid team in the works. I hope some kind of partnership can be reached.

  • Mixed Reality Arcades

    Mixed Reality Arcades

    I just encountered an interesting article written last week while I was at GDC. The article was written by Sunny Dhillon of Tech Crunch who wrote, “Mixed Realty Arcades are the next big market Opportunity – but not for VCs”. The author is still ultimately bullish for VR Technology but is concerned about the lack of content and investment opportunities for non-megacompany investment opportunities.

    What really excites me about this article is he is very bullish on a  new media he calls, “Mixed Reality Arcades.” This is exactly what iMyth is trying to capitalize on. He describes a little about the Void in Utah which is , at the moment, one of the leaders in the Mixed Reality front. Interesting enough he compares these ventures to the old Disney-Quest in Orlando. While he loved the idea and concept of Disney-Quest, he believes that lack of variety hurt the operation. There were not enough new, fresh experiences. This is one of the major issues which iMyth addresses. So far the major players are The Void, Zero Latency, Nomadic Labs and Dreamscape Immersive. I have not yet gone through any of The Voids experiences. My review of the Zero Latency can be found here, “Zero Latency Review.” I do not know anything aboiut Nomadic Labs or Dreamscape Immersive yet.

    The writer identifies three factors which would make Mixed Reality ventures unattractive to VCs but very interested the Mega-Corporations.

    The first of these factors is Intellectual Property. Only the largest of Mega-Corporations will be able to pay the hefty licensing fees associated with today’s most popular IP. While I believe this to be a valid point, we are taking iMyth in a different Direction. Just as iMyth’s name implies, we create immersive theme worlds. This means we create world which already have somewhat of a proven following. Of course this implies the most recent and popular theme worlds. However, which is more interesting, especially at iMyth’s beginning, is the myriad of pre-existing theme worlds which have already proven themselves and have demonstrated timeless shelf life. iMyth has already established theme worlds based on Lovecraft and the mythology of Santa Clause. Just as Disney built an empire on the shoulders of classic IP, so will iMyth.

    The next factor is Real Estate. This is a very important as the price of real estate can make or break an opperation. The only factor of any real importance is being located in areas of high traffic and exposure. However, I feel accessable locations will be just as important. Quite often areas of high traffic are challenging to access forcing visitors to participate only on special occasions. Imyth wishes to make the immersive experience a regular activity. iMyth’s theme worlds will be broken into multiple episodes. The average time of an iMyth experience is around twenty minutes. In order to experience a full length experience, participants will be invited to participate multiple times.

    The final factor is maintenance. This is a very real factor that has to be considered. Having multiple participant consistently moving through the experience will cause great wear and tear on the physical components. Not much can be done immediately in this area. However, as the medium develops, iMyth can work with manufactures to design its own take on the equipment which will be simple but sturdy variations of existing hardware. It is not iMyth’s intention to be in the component manufacturing business. However, if necessity demands that more sturdy, crowd proof solutions are required then that is an avenue that must be explored.

    I am very encouraged by the author’s optimistic view of the potential of Mixed Reality Arcades, or Immersive Experiences. However, with enough out of the box and practical thinking, I believe this can be turned into a very successful market.

  • Zero Latency Review

    Zero Latency Review

    This is the official iMyth review of the Zero Latency installation in Orlando Florida.

    Zero Latency, from Melbourne Australia, is one of the pioneering companies producing a new media format which I like to call, “Immersive Experiences”. Companies such as Zero Latency, The Void, VRCade and Universal’s Halloween Horror Nights are the first companies to create immersive experience attractions where folks must leave their homes and quite often pay extra money in order to “experience” the attraction. These attractions boast the interactivity of video games, the narrative of film and the immersiveness of theme park attractions. Last year, Zero Latency created franchises in Melbourne, Tokyo, Madrid(?) and Orlando, Florida. The collaboration with “Big Event” in Orlando is the first US  Zero Latency Installation. Let’s all hope they continue gaining momentum!

    Zero latency deserves many accolades for creating a profitable business model from a technology that has only become publicly accessible in the last few years. Great job guys! I could not wait to give the experience a try. I brought my family, (wife and two teenagers) to share the experience. The facility inside Big Event was polished and clean. The experience went off without a hitch. Participating in the experience with multiple party members was a huge win. Zero Latency can support up to six participants at one time.  The operators were friendly and polite and made the attraction enjoyable.

    The gist of the experience is simple. You and your party are a future commandos stranded in a futuristic junk yard under the attack of zombies. Kill as many zombies as possible before they kill you. Participants are equipped with a variety of guns, each with its own strengths and weaknesses. Participants communicate via microphone headsets mounted in the HMD.

    Each participant is donned with a backpack computer, a plastic gun and a head mounted display with audio headset. I originally thought the backpacks would impact the experience negatively. However, after a brief adjustment period, the backpack was not even noticed. The HMD was comfortable enough and the gun was not too heavy. The illusion of immersiveness was not negatively impacted by carrying the extra weight.

    Regretfully, as far as the visual quality of the experience is concerned, Zero Latency has a long way to go before they deliver the promises  of their name. The latency was poor and felt slow. There was poor one to one correspondence with head motion and what was displayed on the HMD.  There were times the frame rate lagged so badly I thought the experience had stopped. Two of our party members became disoriented and dizzy. They left the experience nauseous. The VR representations of the guns were not good. The guns felt unresponsive. They were hard to load and operate since their response times were so long. Avatar hands operated the weapons. However, they were not tracked to my actual hands. This lack of correspondence contributed to the uncomfortable disorientation.

    The play of the experience is a standard zombie shooter. The participants run around the scene shooting zombies while trying to avoid being overwhelmed by the monsters. The experience lasts for fifteen minutes. Aside from the mentioned visual problems, there were other immersive detractors. While the participants could hold onto their guns, there were no other physical objects to interact with. Once understood there were no physical boundaries, it was just too easy to walk through walls, other participants and the evil zombies. If I was crowded by a horde of bad guys, all I had to do was walk away. The story behind the experience was minimal. My wife complained she was bored. Fifteen minutes of only shooting zombies was probably too long for her.  I myself noticed too many repeated characters, animations and set pieces. Participants can talk to each other through the earphone headsets. Regretfully there was no spatial association with the voices and the other participants. This made direct collaboration with other participants nearly impossible. This lack of collaboration combined with the insubstantiality of the environment made this a lonely experience.

    Regretfully the overall experience felt like a very fancy but poorly executed video game. The visual quality had the stereotypical neon/dark rendering quality of the Unity game engine. Guns occasionally floated in the air without bodies attached to them. Not only could I travel through walls and  other objects but the evil Zombies could as well. I wanted this experience to be more than just a video game but it seems that was the exact impact the creators were striving for.

    After the experience, I had an opportunity to share the experience with my family. They thought the attraction was an interesting diversion. Regretfully, none wished for a repeat experience. Similarly, none of the teenagers said they would suggest the experience to their friends. I was very impressed by the professional level Zero Latency was able to present their experience. However, I did not feel the quality of the VR experience was as good. The tracking, latency and overall performance issues still need to be improved. I hope Zero Latency continuously strives to improve these as well as continue developing more robust, and enriching content. I really appreciate the amount of hard work required to bring this immersive experience to reality. I hope Zero Latency refines and polishes their technology and develops more robust and enriching experiences. I feel if they don’t continually strive to improve the quality of their experience, they will be seen as an early, but rather mediocre presentation of what this dynamic media has to offer.

  • Zero Latency In Orlando

    Just when I thought I was going to write off Zero Latency as an iMyth competitor, it seems they have brought the battle to the iMyth on their own home town of Orlando. Zero Latency is the outfit from Melbourne Australia who are creating ware-house scale Zombie shootem-ups. They evidently have been going like gang-busters in Australia, China and Japan. Now they plan to open a facility in Orlando.

    I can’t say I blame them since this is where we were planning. Oh well, If you like running around and shooting zombies. This will be the place to be! You have to give them credit. After a conversation with Sensics’ Yuval Boger, Zero Latency has created a home brewed solution for warehouse scaled tracking and it’s pretty good! I look forward giving this Zero Latency experience a try. It will be housed, no doubt some where near iDrive at the Main Event Entertainment facility.

    The Zero Latency system will be based on the OSVR HDK 2.0 platform with Alienware PC backpacks. This also means they will not be using top of the line NVidea VR cards. As of this writing I am not aware of a PC Backpack sporting an nVidea 1080 card as of yet. iMyth will be improving their experience by implementing Wireless HTC Vive using Steam Tracking. While we may not have warehouse scale tracking as of yet, this will sure to be coming. Otherwise, we’ll just have to implement our technology!

    As mentioned before, Zero Latency has done a great job capturing the Zombie market. iMyth has always and will continually be focused on generating the highest quality, physically immersive experiences which are collaborative and reconfigurable. iMyth may no longer be the only VR experience in town. However, it will always have the best, high quality experiences.