This is starting to get a bit comical. It seems everywhere you look there is new immersive experience company sprouting. Not more than two days ago I blogged about Knott’s Berry Farm entering the immersive experience game. Now I am reporting the emergence of yet another company called Nomadic. This time, instead of a location based experience, the Nomadic folks are focusing on the physical environment itself. This is a very cool concept. I will have to reach out to them to explore opportunities for partnership.
Tech-wise, it looks like they are employing the typical Optitrack setup as a turn key VR experience station. This will be very interesting to see how they pull of objects such as doors, walls and windows which may occlude the line of sight of the optical cameras. Also what should be explored is the possibility of partnering with piecemeal items instead of an entire “turnkey” system, similar to the one offered by Zero Latency.
Nomadic isn’t the first company to add physical cues to virtual reality experiences. But the company does have a novel concept of getting these kinds of experiences out in the marketplace. Instead of building and operating its own VR locations, Nomadic wants to partner with bigger players that already have a lot of real estate at their disposal and are now looking for the next big thing to retain and monetize audiences. Think mall operators, theater chains and the likes.
The Nomadic website gives a good indication of the makeup of the company. I recognize many of the names from days at Electronic Arts. It seems like they have a very solid team in the works. I hope some kind of partnership can be reached.
