Hoo wee, I’m really excited about this post. This is all about Disney getting into the Escape Game business.
This opportunity does give further confirmation that iMyth is on the right track.
While iMyth is not chasing after the escape game market per se, we are pursuing the immersive theme world market which seems to be the evolutionary next step. Escape games 2.0 and beyond!
Disney has:
- Immersive Physical experiences
- Collaboration with multiple participants and groovy interactors
The only thing they don’t have is variability and randomness. According to their description, “Although this particular event was themed to the idea of “preserving time,” The Escape Challenge can be completely customized and tailored to fit any group’s event theme, message or objective. The specially constructed set is fully mobile and transportable, meaning it can be built and installed in function space available onsite a Disney convention resort or theme park event venue.” This may be an indication the Disney is starting to work customization and variability into the experience as well. Whether or not they are setting the stage for emergent narrative has yet to be seen.
I really want to check this out.
Here is the link to Disney Website.
